Associate Professor Christoph Breidbach

Associate Professor

School of Business

+61 7 344 31244

c.breidbach@business.uq.edu.au

Researcher biography

Dr Christoph Breidbach is Associate Professor of Business Information Systems at UQ Business School, where he also serves as Co-Lead of the UQ Service Innovation Alliance Research Hub and as Associate Director PRME Industry Engagement. He previously held positions at The Unversity of Melbourne, the University of California Merced, and was a visiting researcher at IBM's Almaden Research Center.

Associate Professor Breidbach is internationally recognised for his sustained contributions to the Service Science field. Specifically, his program of research contributes to our understanding of how digital technologies transform professional, financial, or health services, and resulted in over 50 peer-reviewed publications in leading outlets to date, including the Journal of the Association for Information Systems [ABDC-A*], Information Systems Journal [ABDC-A*], The Journal of Strategic Information Systems [ABDC-A*], Organizational Research Methods [ABDC-A*], Journal of Service Research [ABDC-A*], MIS Quarterly Executive [ABDC-A], as well as in the ICIS, ECIS, PACIS and HICSS Proceedings.

The sustained esteem for his work is evident through a 'Distinguished Member Award' (2019) by the Association for Information Systems (AIS), the premier global association for BIS research and practice, appointment to the Advisory Council of the INFORMS Service Science section, or invitations to present keynotes and research seminars at conferences and universities in the USA, Germany, Sweden, Iran, UK, and New Zealand. In addition, Associate Professor Breidbach serves on the Editorial Boards of the Journal of Service Research, Journal of Service Theory and Practice, as well as the Journal of Business Research, led the AIS Special Interest Group Services as elected President from 2018-2021, and recently commenced a three-year tenure as Associate Editor at Information Systems Journal.

He successfully secured over $1 million in external research funding as Chief Investigator from ARC Linkage, Innovation Connections, National Industry PhD grants, or direct industry funding.

Research Awards:

Best Short Paper Award, European Conference on Information Systems (ECIS), 2024
Paul Gray Award for the 'Most Thought-Provoking Paper' Communications of the Association for Information Systems, 2020
Distinguished Member Award, Association for Information Systems (AIS), 2019
Outstanding Paper Award, Journal of Service Theory and Practice, 2018
Outstanding Paper Award, Managing Service Quality, 2015
Best Paper of the Year, INFORMS Service Science, 2014
Best Paper Award, Naples Forum on Service, 2013
Lifetime Membership, Beta Gamma Sigma, 2013

Leadership and Service Awards:

SIGSVC Leadership Award, Association for Information Systems, 2022
Award for Outstanding Contribution as Track Chair, European Conference on Information Systems, 2021
Research Team Engagement Award, UQ Business School, 2019
Outstanding Reviewer Award, Journal of Service Theory and Practice, 2016
Outstanding Contributions in Reviewing Award, Journal of Business Research, 2015

Teaching Awards:

Award for Innovation in Assessment Design, UQ Business School, 2021
Teaching Excellence Award, The University of Melbourne, 2015

Publications

Book Chapters (6)

Journal Articles (27)

Conference Papers (17)

Research Report (1)

Book Chapters

Breidbach, Christoph F., Reefke, Hendrik and Widmer, Tobias (2020). Service supply chain configurations: from agile to efficient value networks. The Routledge handbook of service research insights and ideas. (pp. 241-256) edited by Eileen Bridges and Kendra Fowler. New York, NY, United States: Routledge. doi: 10.4324/9781351245234-13

Breidbach, Christoph F., Davern, Michael, Shanks, Graeme and Asadi-Someh, Ida (2019). On the ethical implications of big data in service systems. Handbook of service science. (pp. 661-674) edited by Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer, Kelly Lyons, Lia Patrício and Yuriko Sawatani. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-98512-1_29

Breidbach, Christoph F. (2017). Connectivity: a socio-technical construct to examine ICT-enabled service. Social inclusion and usability of ICT-enabled services. (pp. 31-48) edited by Jyoti Choudrie, Sherah Kurnia and Panayiota Tsatsou. New York, NY, USA: Taylor and Francis. doi: 10.4324/9781315677316-3

Breidbach, Christoph F. and Brodie, Roderick, J. (2016). Nature and purpose of engagement platforms. Customer engagement: contemporary issues in customer engagement. (pp. 124-136) edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit. London, United Kingdom: Routledge. doi: 10.4324/9781315725185

Srinivasan, Ananth, Breidbach, Christoph F. and Kolb, Darl G. (2015). Service Science. Wiley Encyclopedia of Management. (pp. 1-3) edited by Cary L. Cooper. Chichester, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118785317.weom070223

Maglio, Paul P. and Breidbach, Christoph F. (2014). Service science: Toward systematic service system innovation. Bridging Data and Decisions. (pp. 161-170) edited by Alexandra Newman and Janny Leung. Hanover, Md, United States: INFORMS. doi: 10.1287/educ.2014.0123

Journal Articles

Breidbach, Christoph F. (2024). Responsible algorithmic decision-making. Organizational Dynamics, 53 (2) 101031, 101031. doi: 10.1016/j.orgdyn.2024.101031

McColl-Kennedy, Janet R., Breidbach, Christoph F., Green, Teegan, Zaki, Mohamed, Gain, Alexandria M. and van Driel, Mieke L. (2023). Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care. Journal of Services Marketing, 37 (9), 1167-1185. doi: 10.1108/jsm-03-2023-0100

Risius, Marten, Breidbach, Christoph F., Chanson, Mathieu, von Krannichfeldt, Ruben and Wortmann, Felix (2023). On the performance of blockchain-based token offerings. Electronic Markets, 33 (1) 32, 1-19. doi: 10.1007/s12525-023-00652-5

Gain, Alexandria M., McColl-Kennedy, Janet R. and Breidbach, Christoph F. (2023). Managing Sustainable Services: A Systematic Literature Review. Business Research Proceedings, 1-3. doi: 10.51300/brp-2023-69

Antons, David, Breidbach, Christoph F., Joshi, Amol M. and Salge, Torsten Oliver (2023). Computational literature reviews: method, algorithms, and roadmap. Organizational Research Methods, 26 (1), 107-138. doi: 10.1177/1094428121991230

Eckhardt, Andreas and Breidbach, Christoph F. (2023). Ethics II: Editorial conduct. Information Systems Journal, 34 (4), 965-969. doi: 10.1111/isj.12499

Tana, Silviana, Breidbach, Christoph F. and Burton-Jones, Andrew (2023). Digital transformation as collective social action. Journal of the Association for Information Systems, 24 (6), 1618-1644. doi: 10.17705/1jais.00791

Mann, Geoffrey, Karanasios, Stan and Breidbach, Christoph F. (2022). Orchestrating the digital transformation of a business ecosystem. The Journal of Strategic Information Systems, 31 (3) 101733, 101733. doi: 10.1016/j.jsis.2022.101733

Ramadani, Luthfi, Breidbach, Christoph F. and Kurnia, Sherah (2022). Investigating information and communication technology‐enabled national development as a multi‐level social process. Information Systems Journal, 33 (1), 130-153. doi: 10.1111/isj.12381

Breidbach, Christoph F., Joshi, Amol M. , Maglio, Paul P. , von Briel, Frederik , Twigg, Alex , Dickens, Graham and Wünderlich, Nancy V. (2022). How everything-as-a-service enabled Judo to become a billion-dollar bank without owning IT. MIS Quarterly Executive, 21 (3) 3, 185-203. doi: 10.17705/2msqe.00065

Breidbach, Christoph F. and Tana, Silviana (2021). Betting on Bitcoin: how social collectives shape cryptocurrency markets. Journal of Business Research, 122, 311-320. doi: 10.1016/j.jbusres.2020.09.017

Breidbach, Christoph F. and Maglio, Paul (2020). Accountable algorithms? The ethical implications of data-driven business models. Journal of Service Management, 31 (2), 163-185. doi: 10.1108/josm-03-2019-0073

Breidbach, Christoph F., Keating, Byron W. and Lim, Chiehyeon (2020). Fintech: research directions to explore the digital transformation of financial service systems. Journal of Service Theory and Practice, 30 (1), 79-102. doi: 10.1108/jstp-08-2018-0185

Beverungen, Daniel, Breidbach, Christoph F., Poeppelbuss, Jens and Tuunainen, Virpi Kristiina (2019). Smart service systems: An interdisciplinary perspective. Information Systems Journal, 29 (6) isj.12275, 1201-1206. doi: 10.1111/isj.12275

Someh, Ida, Davern, Michael, Breidbach, Christoph F. and Shanks, Graeme (2019). Ethical issues in big data analytics: A stakeholder perspective. Communications of the Association for Information Systems, 44 (1) 34, 718-747. doi: 10.17705/1cais.04434

Huetten, Antje Sarah Julia, Antons, David, Breidbach, Christoph F., Piening, Erk P. and Salge, Torsten Oliver (2019). The impact of occupational stereotypes in human-centered service systems. Journal of Service Management, 30 (1), 132-155. doi: 10.1108/josm-12-2016-0324

Antons, David and Breidbach, Christoph F. (2018). Big Data, Big Insights? Advancing Service Innovation and Design With Machine Learning. Journal of Service Research, 21 (1), 17-39. doi: 10.1177/1094670517738373

Breidbach, Christoph, Choi, Sunmee, Ellway, Benjamin, Keating, Byron W., Kormusheva, Katerina, Kowalkowski, Christian, Lim, Chiehyeon and Maglio, Paul (2018). Operating without operations: how is technology changing the role of the firm?. Journal of Service Management, 29 (5), 809-833. doi: 10.1108/josm-05-2018-0127

Breidbach, Christoph F. and Brodie, Roderick J. (2017). Engagement platforms in the sharing economy Conceptual foundations and research directions. Journal of Service Theory and Practice, 27 (4), 761-777. doi: 10.1108/jstp-04-2016-0071

Breidbach, Christoph F., Antons, David and Salge, Torsten Oliver (2016). Seamless Service? On the Role and Impact of Service Orchestrators in Human-Centered Service Systems. Journal of Service Research, 19 (4), 458-476. doi: 10.1177/1094670516666370

Breidbach, Christoph F. and Maglio, Paul P. (2016). Technology-enabled value co-creation: an empirical analysis of actors, resources, and practices. Industrial Marketing Management, 56, 73-85. doi: 10.1016/j.indmarman.2016.03.011

Breidbach, Christoph Friedrich, Reefke, Hendrik and Wood, Lincoln C. (2015). Investigating the formation of service supply chains. The Service Industries Journal, 35 (1-2), 5-23. doi: 10.1080/02642069.2014.979404

F. Breidbach, Christoph, Brodie, Roderick and Hollebeek, Linda (2014). Beyond virtuality: from engagement platforms to engagement ecosystems. Managing Service Quality: An International Journal, 24 (6), 592-611. doi: 10.1108/msq-08-2013-0158

Peters, Linda D., Löbler, Helge, Brodie, Roderick J., Breidbach, Christoph F., Hollebeek, Linda D., Smith, Sandra D., Sörhammar, David and Varey, Richard J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, 14 (3), 249-268. doi: 10.1177/1470593114534341

Breidbach, Christoph F. (2013). Book Review — On the customer service solution: Managing emotions, trust, and control to win your customer's business. Service Science, 5 (4), 321-322. doi: 10.1287/serv.2013.0054

Breidbach, Christoph F., Smith, Peter and Callagher, Lisa J. (2013). Advancing innovation in professional service firms: insights from the service-dominant logic. Service Science, 5 (3), 263-275. doi: 10.1287/serv.2013.0053

Breidbach, Christoph F., Kolb, Darl G. and Srinivasan, Ananth (2013). Connectivity in service systems: does technology-enablement impact the ability of a service system to co-create value?. Journal of Service Research, 16 (3), 428-441. doi: 10.1177/1094670512470869

Conference Papers

Jiang, Mingyuan, Karanasios, Stan and Breidbach, Christoph (2024). Generative AI In The Wild: An Exploratory Case Study of Knowledge Workers. European Conference on Information Systems 2024, Cyprus, 17-19 June 2024. Atlanta, GA United States: Association for Information Systems.

Brust, Leona, Hartwich, Nicole, Breidbach, Christoph and Antons, David (2022). How deep is your work? The day-to-day effects of information and communication technology use on deep work of employees. ICIS 2022: Digitization for the next generation, Copenhagen, Denmark, 9 - 14 December 2022. Atlanta, GA, United States: Association for Information Systems.

Heinz, Daniel, Benz, Carina, Breidbach, Christoph and Satzger, Gerhard (2022). Towards explaining smart service innovation events and trajectories. ICIS 2022: Digitization for the next generation, Copenhagen, Denmark, 9 - 14 December 2022. Atlanta, GA, United States: Association for Information Systems.

Tana, Silviana, Breidbach, Christoph F. and Turpin, Andrew (2019). I Want A Lamborghini: An Ethnography of Cryptocurrency Communities. 27th European Conference on Information Systems (ECIS), Stockholm, Sweden, 8-14 June 2019. Atlanta, GA United States: Association for Information Systems.

Pena, Maria V. T., Breidbach, Christoph F. and Turpin, Andrew (2019). Crafting agent-based models to analyze service platforms. 40th International Conference on Information Systems (ICIS), Munich, Germany, 15-18 December 2019. New York, NY, United States: Association for Information Systems.

Kostakos, Panos, Pandya, Abhinay, Oussalah, Mourad, Hosio, Simo, Sattari, Arash, Kostakos, Vassilis, Van Berkel, Niels, Breidbach, Christoph and Kyriakouli, Olga (2018). Correlating refugee border crossings with internet search data. 19th IEEE International Conference on Information Reuse and Integration for Data Science, IRI 2018, Salt Lake City, UT, United States, 7 - 9 July 2018. Piscataway, NJ, United States: Institute of Electrical and Electronics Engineers Inc.. doi: 10.1109/IRI.2018.00048

Ramadani, Luthfi, Kurnia, Sherah and Breidbach, Christoph F. (2018). In search for holistic ICT4D research: a systematic literature review. 51st Hawaii International Conference on System Sciences, Manoa, HI, United States, 2-6 January 2018. Hawaii International Conference on System Sciences. doi: 10.24251/hicss.2018.304

Pena, Maria V. T, Breidbach, Christoph F. and Turpin, Andrew (2018). Self-organizing service ecosystems: exploring a new concept for service science. Australasian Conference on Information Systems (ACIS), Sydney, NSW, Australia, 3-5 December 2018. Sydney, NSW Australia: ACIS.

Brust, Leona, Antons, David, Breidbach, Christoph F. and Salge, Torsten Oliver (2017). Service-dominant logic and information systems research: a review and analysis using topic modeling. 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Seoul, Republic of Korea, 10-13 December 2017. Atlanta, GA United States: Association for Information Systems.

Ramadani, Luthfi, Kurnia, Sherah and Breidbach, Christoph F. (2017). Advancing ICT4D Research through service-dominant logic. Australasian Conference on Information Systems (ACIS), Hobart, Tasmania, 4-6 December 2017. Sydney, NSW Australia: ACIS.

Breidbach, Christoph F. and Ranjan, Sasitharan (2017). How do Fintech Service Platforms Facilitate Value Co-Creation? An Analysis of Twitter Data. 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Seoul, Korea, 10 - 13 December 2017. Association for Information Systems.

Asadi Someh, I., Breidbach, C. F., Davern, M. and Shanks, G. (2016). Ethical implications of big data analytics. 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, 12 - 15 June 2016. Atlanta, GA United States: Association for Information Systems.

Breidbach, Christoph F., Chandler, Jennifer D. and Maglio, Paul P. (2015). The duality of second screens: A phenomenological study of multi-platform engagement and service experiences. 48th Hawaii International Conference on System Sciences, Kauai, HI, United States, 5-8 January 2015. Piscataway, NJ, United States: IEEE. doi: 10.1109/hicss.2015.174

Nothman, Joel, Ahmad, Atif, Breidbach, Christoph, Malet, David and Baldwin, Timothy (2015). Understanding engagement with insurgents through retweet rhetoric. Association for Computational Linguistics (ACL).

Breidbach, Christoph F. and Maglio, Paul P. (2015). A Service Science Perspective on the Role of ICT in Service Innovation. 23rd European Conference on Information Systems (ECIS), Muenster, Germany, 26-29 May 2015. Atlanta, GA United States: Association for Information Systems.

Breidbach, Christoph F. and Maglio, Paul P. (2013). Does Big Data Provide Big Opportunities for Service Research?. 13th QUIS Symposium on Service Excellence, Karlstad, SWE, 10-13 June 2013.

Breidbach, Christoph, Buchanan-Oliver, Margo, Kolb, Darl G. and Srinivasan, Ananth (2013). Connectivity in distributed service systems: The providers' perspective. 10th International Conference on Service Systems and Service Management, Hong Kong, China, 17-19 July 2013. Piscataway, NJ, United States: IEEE. doi: 10.1109/icsssm.2013.6602502

Research Report

Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918

Areas of research

Business